The Beitbridge based multi award winning, reigning multi-lingual Bolobedu house music artist, Bhadilah, launched a clothing brand that he believes will go a long way in encouraging people to have a high commitment and hope to achieve if they dedicate all their energy in what they do.
The Vuwani Ri Foste clothing brand was launched in June 2022 in response to the prevailing situation where people struggle to make ends meet. In his brand Bhadilah urges the public to wake up and force. When asked to explain the meaning of Vuwani Ri Foste, a Vhenda phrase, Bhadillah gives an English translation, “It means Wake up, let’s hustle or let’s grind”. “There is no specific group that I am targeting with this label, it is for everyone wishing to see themselves better or having a better future”. Currently they are producing T-shirts and caps for the Vuwani Ri Foste brand.
Bhadilah reveals that he came up with the phrase ” Vuwani Ri Foste ” around end of 2021 but then he popularized it in 2022 and made it a brand in June 2022. He explains his motive behind this establishment, “I came up with the phrase as a way of encouragement to the community, I wanted to give extra hope and strength to our people, I know sometimes we tire up because of the situations, we end up thinking of quitting”.
So far the brand reception has been overwhelmingly awesome and captivating, he mentions that the Vuwani Ri Foste label has received massive support from people. People are buying the brand and others put it on their statuses. Bhadilah passionately states that the hash tag #VuwaniRiFoste has close to a 100K views on TikTok.
‘We have had the privilege of being invited to certain functions or events just because of the label, people getting the inspiration and willing to have the label being part of their events. We also had a milestone when we got into partnership with Zezani High school in sponsoring their Best Actor and Actress in their 2022 Speech and Prize Giving Day’, explains Bhadilah when asked what he has enjoyed so far since the establishment of this clothing label.
“At the moment I am all by myself but in the near future I would like to partner with visionaries with a mindset same as mine”, says Bhadilah whose birth name is Gift Lihlohonolo Ndlovu. Bhadilah was born and bred in Mat South, Beitbridge where he attended his primary education at Mtetengwe Primary school and Majini Primary school and later went to JZ Moyo for his high school education, he holds a Diploma in Information and Technology, a qualification he attained from the JMN Nkomo Polytechnic College. Bhadilah does Bolobedu catchy vibes kind of house music which he explains here, ‘ Bolobedu is a genre whose sound is from the southern African tribe and an ethnic group of the Northern Sotho group. Various artists have combined the Bolobedu sound with House genre, giving the famous Bolo-house genre’. Other artists who fall under this similar category of Bolobedu house music include King Monada, Makhadzi and Double Trouble.
