An exhilarating milestone in the creative sector unfolded with the inaugural Magitare Confluence, an event led by the dynamic Tariro neGitare , the multifaceted guitarist, singer, and songwriter behind the Magitare Trust. Held on Wednesday, March 5, 2025, at the Oasis Creators Hub in Bulawayo, Zimbabwe, the Confluence celebrated the British Council’s Creative Economy Week in captivating style. The event, under the theme “Exploring the Intersections of Creativity, Technology, and Business within the Creative Economy,” set the stage for an enriching dialogue on the evolving nexus between creativity, innovation, and enterprise.
The event was marked by a lineup of vibrant, highly skilled speakers who expertly navigated the complexities of the theme. Their presentations, delivered with an impressive depth of knowledge and insight, demystified the creative economy in such an engaging manner that the audience comprising artists, arts administrators, managers, business professionals, and art journalists remained rapt with attention throughout. The energy in the room was palpable as participants were not only informed but also deeply inspired, gaining valuable perspectives on how to reinvigorate their work and adapt to the rapidly changing landscape of the creative economy.
A notable feature of the Confluence was the diversity of its participants, spanning the entire spectrum of the arts sector. Artists from varied disciplines, alongside those in managerial and administrative roles, benefited greatly from the exchange of ideas. Panel discussions proved particularly engaging, as experts fielded questions from an eager audience, offering practical advice and wisdom that resonated deeply with the creatives in attendance. These candid, often thought-provoking discussions served to empower and enlighten the attendees, equipping them with the tools and knowledge needed to enhance their work and broaden their reach.
In her opening remarks, Tariro neGitare outlined the primary goal of the summit: to provide a collaborative platform where the potential of the creative economy could be explored and harnessed. Her deep passion for the creative industry shone through as she expressed her heartfelt gratitude towards the speakers individuals she described as equally passionate about the sector. She acknowledged their unreserved willingness to contribute their time and expertise to the event, underscoring the collective commitment to advancing the local creative landscape.
One of the key questions posed by Tariro, which became a central theme of the discussions, was how to foster local growth that can achieve global reach. As the creative sector increasingly looks beyond borders, the participants explored strategies to leverage technology, innovation, and business acumen to not only nurture local talent but also elevate it to an international stage. Through this thoughtful exploration, the Confluence underscored the profound potential of the creative economy, leaving attendees with a renewed sense of purpose and direction.
Ultimately, the Magitare Confluence was a defining moment for the creative community in Bulawayo and beyond, serving as both a platform for growth and an inspiring call to action. The event stood as a testament to the power of collaboration and the transformative potential of creativity when coupled with the right technological and business frameworks.
Nkosi Sibanda, the British Council’s representative, delivered a compelling and thought-provoking speech that resonated deeply with the audience, underscoring the pivotal role the British Council plays in the advancement of the creative and cultural industries. He highlighted the organization’s ongoing commitment to fostering global cultural exchange and innovation, particularly through its strategic partnership with the Magitare Trust. A cornerstone of this collaboration is the SoCreative eLearning Cohort, a free online educational programme designed for early and mid-career artists. Sibanda explained that this course offers a flexible, self-paced learning experience, enabling participants to gain essential knowledge and skills. He further revealed their exciting plans to roll out the programme across all 10 provinces of Zimbabwe, empowering creatives nationwide.
Sibanda also took a moment to emphasize that the creative industries extend far beyond artistic expression; they are, in fact, powerful drivers of economic transformation and development. He lauded Bulawayo’s status as a cultural epicenter of Zimbabwe, a city whose rich heritage and vibrant artistic community continue to shape the national creative landscape. Reflecting on the ongoing Creative Economy Week celebrated in partnership with Magitare Trust Sibanda noted that the event’s theme, “Growth Reimagined,” was a fitting tribute to the boundless potential of the sector. It serves as a testament to the talent, resilience, and innovation that define Zimbabwe’s creative industries.
Addressing the assembled creatives, Sibanda delivered a message of profound optimism, acknowledging them as the future of the creative economy. Their works, ideas, and unwavering passion, he affirmed, are the driving forces that will propel the industry to new heights. He urged all present to seize the moment engage, collaborate, and share knowledge to fully capitalize on the myriad opportunities available to them in this transformative space.
In closing, Sibanda offered a poignant reflection on the power of collaboration and the incremental nature of progress, stating, “One idea, one collaboration, and one creation at a time.” His words encapsulated the essence of the day’s proceedings: that collective effort and visionary thinking are at the heart of creative industry growth.
“Digital Storytelling: Crafting Compelling Narratives” offers an insightful exploration into the art of creating captivating stories within the context of today’s digital landscape. This masterclass examines the strategies and techniques necessary to engage audiences across various platforms from social media and websites to multimedia formats. The course emphasizes a harmonious blend of traditional storytelling methods and contemporary digital tools, guiding creators in crafting narratives that are not only visually striking but also emotionally impactful. In an era where attention spans are fleeting and content is abundant, the focus is on fostering engagement, delivering effective messaging, and ensuring that stories resonate in an ever-evolving digital world. Ultimately, it equips creators with the skills to design narratives that are memorable, shareable, and capable of connecting with diverse audiences online.
Carl Joshua Ncube, the innovative comedian and entrepreneur behind Rural BnB and numerous other ventures, took center stage to delve into the nuances of digital storytelling. Known for his exceptional talent in both comedic artistry and narrative construction, Ncube’s presentation was a powerful testament to the transformative power of storytelling in the digital age. His multifaceted career, which spans across consulting, television production, and entrepreneurship, serves as a beacon for artists navigating the intersection of creativity and commerce.
In his address, Ncube stressed the paramount importance of storytelling, particularly for artists who often seek to monetize their work. “Making money is none of your business,” he told the gathered creatives. “Your business is in creating value, and money is the by-product of that value.” He argued that storytelling is one of the most fundamental and essential tools for artists, framing it not just as a craft but as a vehicle for projecting one’s vision and purpose. “It’s the ability to articulate what you were meant to do, what God wants you to do, and how you will shape the future,” Ncube explained, emphasizing the need for artists to deeply understand their origins, their identities, and their unique contributions to the world.
Ncube framed storytelling as more than just an art it is a legacy, a way to forge connections, and a medium for continuity. “Storytelling is not about fans,” he said, “it’s about connections.” He urged the audience to leverage social media platforms to build meaningful relationships, positioning storytelling as a catalyst for community-building and long-lasting connections. As he aptly put it, “Storytelling brings people together and cultivates relationships.”
A key point of Ncube’s presentation was his advice on monetizing digital storytelling. He presented seven strategies for creatives to turn their following into tangible income, a crucial takeaway for artists. The strategies were:
- Sell something for $1 to a million people.
- Sell something for $10 to 100,000 people.
- Sell something for $100 to 10,000 people.
- Sell something for $1,000 to 1,000 people.
- Sell something for $10,000 to 100 people.
- Sell something for $100,000 to 10 people.
- Sell something for $1 million to 1 person.
These strategies, Ncube emphasized, could help creatives harness the power of their social media following in a more purposeful and profitable way. He pointed out that many individuals with large followings fail to monetize their brands effectively, and these methods can provide a clear path to turning digital engagement into financial success.
Finally, Ncube reminded participants that understanding the audience they are speaking to is just as important as the story itself. By identifying the right demographic, creatives can develop tailored products and services that align with their message. “If you have a big story to tell,” he said, “you have a big vision to share with the world.”
In this highly engaging presentation, Ncube not only illuminated the integral role of storytelling in the digital space but also equipped artists with practical tools to navigate both their creative and entrepreneurial journeys in the 21st century
“The Power of Creativity in Driving Change” explores the profound potential of innovative thinking and creative approaches as powerful agents of transformation across diverse sectors, from social movements to business strategies. It emphasizes that creativity extends beyond mere artistic expression, representing a mindset that challenges the status quo, dismantles barriers, and inspires groundbreaking solutions to complex, multifaceted problems. The focus lies in leveraging creative thinking to disrupt obsolete systems, catalyze progress, and create a lasting impact—whether in technology, policy reform, or community development. By cultivating creativity, individuals and organizations are empowered to drive meaningful change and shape the future in ways that are both visionary and practical.
Dumisani Nomagugu Nkala, a prominent leader in the telecommunications and creative sectors and CEO of TELCO Broadband and Beyond, delivered a keynote presentation that resonated deeply with the theme of the conference, showcasing how creativity can drive tangible change. Her talk particularly illuminated the evolution of the Nollywood film industry and how it exemplifies the transformative power of creativity in reshaping an entire sector.
Nollywood, Nigeria’s rapidly growing film industry, began with modest, low-budget productions due to limited resources and infrastructure. Filmmakers relied on local talent and often produced films shot on video rather than traditional film stock. However, as the industry gained momentum, it experienced a remarkable evolution. Technological advancements, improved production techniques, and the increasing demand for Nigerian content led to a profound shift in the industry. Today, Nollywood is recognized globally as one of the largest and most influential film industries, boasting a diverse array of films with enhanced production values, a cadre of skilled actors, and an international distribution network.
Nollywood’s ability to create culturally rich, relatable stories that resonate with local audiences has helped it carve a unique space in the global entertainment market, particularly in Africa and the diaspora. The industry now rivals Hollywood in terms of volume, producing more films annually and demonstrating the power of creative innovation to transform even the most resource-constrained industries. As Nkala aptly noted, Nollywood’s journey from humble beginnings to a multi-billion-dollar global industry underscores the extraordinary potential of creativity in driving both cultural and economic change.
In her keynote address, Nkala drew attention to several key facets of the creative economy, offering vital insights for the audience. With a Masters in Business Administration specializing in Creative Industries and their monetization, Nkala is uniquely positioned to discuss how creativity can be leveraged for both artistic and economic benefit. As CEO of TELCO Broadband and Beyond, she has supported a wide array of creatives, emphasizing that the value embedded in one’s work is paramount. “As long as there is value in what you are creating,” she said, “there is always a way to collaborate and thrive.”
Nkala’s family legacy being the daughter of renowned author Barbara Makhalisa also informs her deep understanding of the power of storytelling and creative expression. She underscored the importance of creatives recognizing the intrinsic value of their work, especially in the context of local content creation. She made a compelling case for how local creativity can thrive on the global stage, drawing parallels to Nollywood’s success in the international market. “We need to see ourselves reflected in our work,” she stated, emphasizing that African creativity is not only demanded locally but can also be exported globally. Nollywood, as Nkala pointed out, actively exports culture, serving as a powerful example of how creative industries can transcend borders and influence the world.
Nkala also highlighted that African creatives are, by nature, exceptional storytellers a skill that can be harnessed for both cultural preservation and economic growth. She pointed out that creativity can be a transformative force, driving social and economic change in communities by sparking innovation, fostering problem-solving, and promoting sustainable development. Creativity, she argued, can provide solutions to local challenges, offering affordable and contextually relevant responses to issues in education, entrepreneurship, and technology. Additionally, the creative industries in arts, design, and culture can help preserve cultural heritage, create job opportunities, and boost local economies through tourism and cultural exchange.
“Ultimately, creativity is the key to breaking free from traditional limitations,” Nkala asserted, encouraging the audience to view creativity not just as a tool for self-expression but as a catalyst for building resilient, adaptive, and thriving communities. Through creative thinking, she believes, individuals and organizations can unlock new pathways for growth, empowering societies to overcome challenges and create a better, more equitable future for all.
Nkala’s address underscored the immense power of creativity as a driver of change, reminding the audience that by embracing innovative thinking and understanding the global demand for local content, they too can shape the future in meaningful and impactful ways.
Terrence Mugova, a renowned performance and money coach, as well as a certified marriage coach, delivered a profoundly insightful presentation that addressed a variety of critical issues, including financial intelligence, tax compliance, and the essential principles of sustainable pricing for creatives. As Managing Director of Educate, a company dedicated to empowering individuals with the financial knowledge necessary for career advancement and educational success, Mugova emphasized the transformative power of financial literacy in achieving long-term prosperity.
Educate is deeply committed to providing valuable resources that guide individuals in making informed career choices and securing the financial support needed for their educational journeys. The organization’s core mission is straightforward yet powerful: to invest in individuals’ futures and help them unlock their true potential. Through this mission, Mugova has personally assisted countless individuals in identifying their strengths, enhancing their financial literacy, and gaining the tools necessary for financial independence.
During his presentation, Mugova underscored the importance of creatives knowing their worth and never underpricing their work. He emphasized that pricing should be reflective of the value provided, and artists must engage with clients in a way that communicates the true benefits of their products and services. For creatives to sustain the quality of their work, Mugova explained, they must also establish sustainable pricing structures ones that ensure the financial health of their practice while maintaining the integrity and excellence of the work they produce.
A key part of Mugova’s message centered on the rapidly expanding global freelance market, which he highlighted as a vast and promising opportunity for creatives across various fields. Despite this potential, he noted that many creatives, especially writers and designers, often find themselves underpaid or, in some cases, uncompensated for their work. This discrepancy, he explained, stems from a combination of undervaluing their services and a lack of understanding about the true worth of their creative outputs. Mugova stressed that the creative industry is rife with opportunities, but success hinges on creatives’ ability to advocate for themselves, establish fair pricing, and ensure that their compensation reflects the value they bring to the table.
Mugova also touched on the unique challenges faced by freelancers, such as inconsistent income streams and the absence of financial security. He urged creatives to approach their careers with professionalism, adhering to industry standards and the rules that govern the creative sector. He also highlighted the importance of financial planning and saving for emergencies, advising that creatives should set aside funds for unforeseen circumstances to ensure that they can continue to thrive in the industry, even in times of financial uncertainty.
By offering practical guidance on managing finances, Mugova’s presentation provided creatives with the tools they need to navigate the complexities of the industry with confidence and fiscal responsibility. His words served as a call to action for creatives to not only elevate the quality of their work but also to take control of their financial futures, ensuring that their artistry is both rewarding and sustainable in the long term.
The Magitare Confluence culminated in a thought-provoking panel discussion featuring Mpi Ndebele, Walter Wanyanya, and Cleopatra Dube. The panel addressed a wide range of issues pertinent to the creative and cultural industries, offering valuable insights into the evolving landscape of artistic and cultural production. One of the key topics explored was the transformative potential of Artificial Intelligence (AI) technologies in the creative sector. The panelists discussed how AI can serve as a powerful complement to creative works, helping artists streamline their processes, enhance their craft, and push the boundaries of innovation. They also emphasized the importance for creatives to embrace these technological tools, arguing that AI could open up new avenues for artistic expression, collaboration, and audience engagement.
In addition to the discussion on AI, the panelists delved into the critical role of social media platforms in shaping the careers of creatives. They highlighted how these platforms can either elevate or undermine an artist’s brand, depending on how they are utilized. The importance of strategic, mindful communication was stressed, with the panelists advising creatives to be cautious about how they present themselves online, as social media has the power to either market or de-market their image based on the tone and consistency of their messaging.
The panel’s focus then shifted to the theme of “Collaboration and Co-Creation: Building Effective Partnerships.” Here, the panelists underscored the pivotal role that collaboration plays in the creative economy. They discussed how partnerships, both local and international, can foster innovation and promote cross-cultural exchange, enriching the creative sector as a whole. The conversation centered around the idea that collaboration between artists, cultural organizations, and communities is crucial for developing impactful projects that resonate on both a local and global scale. Furthermore, the panelists pointed out the role of governments and institutions in supporting these initiatives, emphasizing the need for a collaborative ecosystem that ensures sustainability and mutual benefit for all parties involved.
When discussing strategies for forming successful partnerships, the panelists highlighted several key principles. They stressed the importance of clear communication, mutual respect, and alignment of goals and values as foundational to any fruitful collaboration. The panelists explained that successful co-creation is not simply about pooling resources but about fostering a synergistic environment where diverse talents, perspectives, and ideas can converge to produce meaningful and innovative outcomes. Additionally, they emphasized the necessity of building strong networks and creating supportive infrastructure that can nurture and sustain creative partnerships over time.
The conversation concluded with the recognition that, at its core, collaboration in the creative industry is a powerful tool for driving innovation, cultural exchange, and long-term impact. By working together, creatives can amplify their influence, diversify their approaches, and generate work that not only speaks to their local contexts but also resonates with global audiences.
The panelists, Mpi Ndebele (Innovation for Africa), Walter Wanyanya (Ngoma neHosho), and Cleopatra Dube (National Arts Council of Zimbabwe), left the audience with a deeper understanding of the vital role collaboration plays in the creative sector, and how by building effective partnerships, artists and cultural organizations can unlock new possibilities for growth, sustainability, and cultural development.
The event was nothing short of exceptional, and much of its success can be attributed to the brilliant work of the team behind it. The planning and execution were flawless, with every detail thoughtfully arranged to ensure a smooth and engaging experience for all attendees.
A standout moment was the presence of Joyce Temu-Mutangara, who served as the Director of Ceremonies. Her vibrant energy and commanding presence set the tone for the entire event. She kept the program running seamlessly with professionalism, poise, and charisma, ensuring that every transition was smooth and every speaker was introduced with the right amount of enthusiasm. Her ability to connect with the audience and maintain a lively atmosphere truly elevated the event, making it an unforgettable experience for all those involved.
The event was a testament to the dedication and hard work of those behind it, with Joyce Temu-Mutangara’s remarkable hosting skills playing a pivotal role in its success.
Awesome read
Wooow very impressive on how creativity is being valued very important..thank you so much