Bright Moyo popularly known as Bry Official in the arts and entertainment sector believes that evolution, re invention and recommitment are some of the stages that a musician goes through.
He is currently in that phase of discovery where he promises a fresh perspective into his music in the form of rebranding right from the brand name and other aspects of his music.
“This is an industry where one continuously discovers oneself and new aspects necessary for a brand to make it in a highly competitive environment”, says Bry Official.
With rebranding a musician might lose their followers who had been so loyal to the old brand that they seem not to be relating well with a reinvigorated brand.
To ensure that him and his team maintain and establish good relations and a strong support structure Bry Official spells out that what they are working on is an all-inclusive strategy meant to attract and accommodate more people.
They are thankful that people believe in them and whatever they come up with, the response has always been quite uplifting, very positive and encouraging. They have no fears of losing fans, as they have been so loyal to the Bry Official brand. Bright mentions that in this overhauled brand they look forward to attract even more people through their tested strategy soon to be out.
“We intend to express ourselves deeper than what we used to do”, says an optimistic, multi award winning artist, Bry Official.
The learning process continues throughout life especially with the proliferation of new digital tools. One may need to move from the traditional and usual way of doing things to a more contemporary and creative one pioneered by the modernization trajectory.
The music business in this digital era requires a new approach on brand identity and its contents, these are some of the areas that he promises us to watch out for.
We are on the lookout, patiently anticipating a good move from Bry Official to Bry Eze. “Bry comes from my name, ‘Bright’ whereas ‘Eze’ is a heavy loaded term associated with kingdom ship,” concludes Bry Official.
